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#865 Japan’s biggest strength is “natural”. ~an “Inbound tourism” symposium~

“Inbound tourism”

I went to an “Inbound tourism” symposium on last Wednesday.
I wanted to listen to David Atkinson’s talk. He is a special advisor of Japan National Tourism Organization (JNTO). He talked about how to further improve tourism in Japan.

Japan’s biggest strength is “natural”.

According to him, the tourism industry occupied around 10% of the GDP of the whole world. The number of tourists to Japan ranks 14th in in the world in 2016.  In the international tourist revenue ranking, Japan is the 11th place in the world in 2016.
Japan is unique in 4 aspects; nature, climate, culture, food.
Japan’s biggest strength is “natural”.
Majestic nature is a tourism asset and can earn more revenue than culture. Since natural sightseeing activities usually require long-term stay, tourists tend to spend more money.

Not enough five stars hotels in Japan

On the other hand, the biggest problem is that there are not enough five stars hotels in Japan. U.S.A has 755, Thailand has 110, Japan has 28, even Bali island has 42.
The success of tourism strategy is determined by the number of five stars hotels.
I learned the above from David Atkinson’s lecture.

I hope that many Japanese workers would work at five stars hotels in the future.

I realized how attractive and valuable Japan’s nature is from his speech.
It is important that many tourists come to Japan and are satisfied with Japan’s nature and stay longer and come back again in the future.
I hope that more five stars hotels would be built and rich tourists would spend more money. And I’m looking forward to seeing that many Japanese workers who can speak English would work at five stars hotels in the future.


↑This is Osaka City Central Public Hall where the symposium was held.

Small joy!!(2017.3.7)

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nako

nako

日々の小さな喜び(Small Joys)を英語と日本語で紹介しています。 1000個のSmall Joysまでブログを続けていきます。
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2018-03-07 | Posted in English2 Comments » 

コメント2件

 yoko | 2018.03.08 14:19

やっぱりこれからは英会話ができないと駄目ね。
うちみたいなローカルな場所でも、外国の人が歩いているものね。
でも、話すときって中々ないので、私みたいな人は、どんどん英語を忘れてしまうのよ。
仕事で英語を使うとなったら、必死なのでどんどん覚えるようになるかしらねー。。。
私の代わりに、nakoさん、英語頑張ってください。(^_-)-☆

nako nako | 2018.03.09 0:29

外国人と英語を話す機会は日常生活では皆無なので、
自分で機会を作るとしたらオンライン英会話がお勧めです。
24H対応で料金も安いところもたくさんあるよ♪
出かける必要もないし、気軽で続けやすい。

5stars hotelでは働く人より泊まる人になりたいわ〜

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